Our inventory of used Chrysler autos:
About Chrysler:
Chrysler LLC is an American automobile manufacturer that has
been producing automobiles since 1925 and from 1914 under the Dodge name. From
1998 to 2007, Chrysler and its subsidiaries were part of the German based
DaimlerChrysler AG after an arduous deal dubbed a "Merger of Equals" in 1998.[1]
Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE.
Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC,
with its U.S. operations generally referred to as the Chrysler Group.
On May 14, 2007 DaimlerChrysler AG announced the sale of 80.1% of Chrysler Group
to American equity firm Cerberus Capital Management, L.P., although Daimler
continues to hold a 19.9% stake. Chrysler LLC is the new name.[2] The deal was
finalized on August 3, 2007.[3]
After the announcement of the spin-off to Cerberus, the Chrysler LLC, or "The
New Chrysler", unveiled a new company logo on August 6, 2007 and launched its
new website with a variation of the previously used Pentastar logo. Robert
Nardelli also became Chairman and CEO of Chrysler under the ownership of
Cerberus.
Founding and early years
The company was founded by Walter P. Chrysler on June 6, 1925, when the Maxwell
Motor Company was re-organized into the Chrysler Corporation.[4]
Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in
the early 1920s, having been hired to take over and overhaul the company's
troubled operations (just after having done a similar rescue job at the Willys
car company).
Then in January of 1924 Walter Chrysler launched the well-received Chrysler
automobile. The Chrysler was a 6-cylinder automobile, designed to provide
customers with an advanced, well-engineered car, but at a more affordable price
than they might expect. (Elements of this car are traceable back to a prototype
which had been under development at Willys at the time that Walter Chrysler was
there).
The Maxwell was then dropped after its 1925 model year run, although in truth
the new line of lower-priced 4-cylinder Chryslers which were then introduced for
1926 were basically Maxwells which had been re-engineered and rebranded.
It was during this period that Walter Chrysler assumed the presidency of the
company, with the company then ultimately incorporated under the Chrysler name.
Vehicle Marques
Plymouth
In 1928, Chrysler Corporation began dividing their vehicle offerings by price
class and function. The Plymouth brand was introduced and aimed at the
low-priced end of the market by reλngineering and rebadging Chrysler's
4-cylinder models. At the same time, the DeSoto marque was introduced in the
medium-price field. Shortly thereafter, Chrysler bought the Dodge Brothers
automobile and truck company and launched the Fargo range of trucks. By the late
1930s, the DeSoto and Dodge divisions would trade places in the corporate
hierarchy. This proliferation of marques under Chrysler's umbrella might have
been inspired[citation needed] by the similar strategy employed successfully by
General Motors. Beginning in 1955, Imperial was a marque of its own, and in
1960, the Valiant was introduced likewise as a distinct marque. In the US
market, Valiant was made a model in the Plymouth line and the DeSoto name was
withdrawn for 1961. With those exceptions per applicable year and market,
Chrysler's range from lowest to highest price from the 1940s through the 1970s
was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial. After acquiring
AMC in 1987, Chrysler fulfilled one of AMC's conditions of sale by creating the
Eagle marque to be sold at existing AMC-Jeep dealers.
By 2001 and as of 2007, the company is down to three marques worldwide: Dodge,
Jeep and Chrysler.
Other Marques
MoPar oil filter, 1956-1962 design
Airtemp logo on window of air conditioned Chrysler Corp. vehicleIn the 1930s,
the company created a formal vehicle parts division under the MoPar brand (a
portmanteau of Motor Parts), with the result that "Mopar" remains a colloquial
term for vehicles produced by Chrysler Corporation. The MoPar (later Mopar)
brand was not used in Canada, where parts were sold under the Chryco and AutoPar
brands instead until the Mopar brand was phased into the Canadian market
beginning in the late 1970s.
The company also launched the Airtemp marque for stationary and mobile HVAC; the
first AirTemp installation was in 1930's Chrysler Building
On May 14, 2007 DaimlerChrysler AG announced that it would sell 80.1% of its
stake in the Chrysler Group to Cerberus Capital Management for $7.4 Billion.
After the transaction was to complete, Chrysler Group (DaimlerChrysler
Corporation) would officially become Chrysler Holding LLC (changed to Chrysler
LLC upon completion of the sale), with two subsidiaries - Chrysler Motors LLC
(new name of DaimlerChrysler Motors Company), which will produce
Chrysler/Dodge/Jeep vehicles, and Chrysler Financial Services LLC (new name of
DaimlerChrysler Financial Services Americas LLC), which will take over the
current operations of Chrysler Financial. DaimlerChrysler AG plans to change its
name to Daimler AG pending shareholder approval sometime this fall.[9] On August
7th, 2007 Chrysler named Robert L. Nardelli Chief Executive.[10] On September
6th, 2007 Chrysler named James Press co-president, formally, Toyota's highest
ranking American executive.
About Chrysler cars: Vehicles built by the
Chrysler Corporation are cars bearing the name "Chrysler" rather than one of
their subsidiary companies (Dodge, Jeep, and Plymouth for examples). Most
Chryslers have been luxury cars, with the exception of their 1970s European
models which were developed by the Simca and Rootes divisions.
Chrysler vehicles
Production models
Chrysler 160/180/2 Litre/Centura
Chrysler 300 letter series 1955 1965
Chrysler 300M 1999 2004
Chrysler 300 1962 1971, 1979, 2005 present
Chrysler Airflow 1934 1937
Chrysler Airstream 1935 1937
Chrysler Aspen 2007 present
Chrysler Avenger 1976 1978
Chrysler Centura (Chrysler Australia) 1975 1978
Chrysler Cirrus 1995 2000
Chrysler Concorde 1993 2004
Chrysler Conquest 1987 1989
Chrysler Cordoba 1975 1983
Chrysler Crossfire 2004 - present
Chrysler Daytona (Canada) 1984 1993
Chrysler Dynasty (Canada) 1988 1993
Chrysler Fifth Avenue 1984 1989
Chrysler Horizon (Europe) 1977 1979
Chrysler Imperial 1926 1954, 1981 - 1983, 1990 1993
Chrysler Imperial Parade Phaeton 1952, only three units built
Chrysler Intrepid (Canada) 1993 2004
Chrysler Laser 1984 1986
Chrysler LeBaron 1977 1995
Chrysler LHS 1994 1997, 1999 2001
Chrysler Newport 1941, 1950, 1961 1981
Chrysler Neon 1995 2005
Chrysler New Yorker 1939 1996
Chrysler New Yorker Fifth Avenue 1983, 1990 1993
Chrysler Pacifica 2004 present
Chrysler Prowler 2001 2002
Chrysler PT Cruiser 2001 present
Chrysler Royal (1957-1964, Chrysler Australia) 1937 1942, 1946 1950, 1972
Chrysler Saratoga 1939 1953, 1957 1960; 1961 - 1966,
Canada non-letter 300 series; 1989 1994, Europe
Chrysler Sebring 1995 present
Chrysler Sigma (Australia) Please upload a free image!
Chrysler Stratus (Canada and Europe) 1995 2000
Chrysler TC by Maserati 1989 1991
Chrysler Town and Country 1941 1988, 1990 present
Chrysler Vision (Europe) 1993 1997
Chrysler Voyager (Europe) 20002003; 1988present
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